This Is Dot – GDPR Campaign

Last year Louis designed and directed a load of fun-as-they-can-be GDPR films. The films centre around a piece of data named, ‘DOT’ as she navigates her dangerous world.

The main challenge was to add some life to the very legal heavy script that was provided by the agency. The natural direction that stuck was to completely base the design on binary 1s and 0s, minus some simply shaped shortcuts. The self-imposed constraint was a lot of fun to work with and naturally presented interesting visuals as a result. In fact, the films turned out pretty enough to win a hefty silver dolphin at Cannes Corporate Awards!

Big up to Ross Butter for all of the animation help on the project.

Hefty.