An animation created for Oxfam and International Women’s Day.
The existing branding heavily uses silhouetted icons, so silhouetted characters made sense in terms of style and turnaround speed. The tapered character designs and painterly stamp textures helped give the video the elegance and dignity it needed. I also made sure to shoehorn in a few character animation techniques to give a little sparkle to the movement and acting.
Everything had to be turned around in about three weeks over Christmas, but I think we managed to make the limited style and time schedule work to our advantage.
Designed, Animated and Directed by Louis Hudson
Additional Animation by Chris Warren
Script by Matt & Vince
Produced by Michael Ford
